BoxWorks 2025 Highlights: AI at the Core, Data Resilience in Focus

Written by:
Ashish Rao
Published on:

BoxWorks 2025 made one thing clear: Box is doubling down on AI to power the future of content. With announcements like Box Extract, Automate, and Shield Pro, the event showcased how the platform is becoming smarter in how enterprises manage unstructured data.

But with that intelligence comes a new level of responsibility. When content becomes central to workflows, automation, and compliance, its recoverability becomes just as important. That was a recurring theme in conversations we had at the HYCU booth, especially with customers looking to strengthen their content resilience posture.

AI, Automation, and the Evolution of Content Management

Box is evolving from a content management system into a content intelligence platform. This shift is driven by a growing volume of unstructured data and the need to extract more value from it. Today, much of this data sits idle, as documents, contracts, scanned forms, and beyond. Box is giving that content new purpose by using AI to turn passive data into actionable business drivers.

At BoxWorks 2025, three major announcements stood out:

  • Box Extract: Extract uses AI to identify and pull structured information from unstructured files like forms, PDFs, and handwritten notes. It enables better metadata tagging, compliance automation, and workflow triggers.
  • Box Automate: A no-code automation engine that allows teams to build AI-driven workflows across content. For instance, populating data in systems based on document metadata without writing a single line of code.
  • Box Shield Pro: Shield Pro adds AI-powered threat detection, auto-classification of sensitive documents, and real-time policy enforcement to stop risks before they spread. It also helps detect signs of ransomware activity.

How Box Data Is Becoming Even More Critical

Another important trend from BoxWorks is the way Box is increasingly becoming the central hub for content originating outside the platform.

Customers are bringing in data like documents and reports from Salesforce, SAP, and other systems to extract maximum value using some of Box’s recent AI capabilities. This additional data and context helps make automations and workflows even smarter.

But centralizing content in Box also increases the stakes. If that content is lost or corrupted, the downstream effects can ripple across teams and systems.

Which brings us to the conversations we had with Box customers at the event.

What Customers Asked Us at BoxWorks

We had conversations with several Box customers at the HYCU booth. They were excited about AI, automation, and Box’s continued commitment to keep their data secure. But they also had valid, practical concerns around protection, recovery, and control.

Three Questions Customers Asked Us At BoxWorks

"Do we really need backup for Box? Doesn’t Box already protect our data?"

This is very common misconception. The reality is that Box ensures infrastructure resilience and security, but it doesn’t provide tenant-level backup and restore. If a user deletes a file, or a folder is overwritten, recovery within your own Box account is your responsibility. Solutions like HYCU add a layer of resilience, allowing customers to protect their tenant-level data on their own.

"If something gets deleted in Box, can we recover it weeks or months later?"

Purging data from Box, whether accidentally or intentionally, is very easy. Box offers recovery using the trash and version history, but typically only for a limited period of 30 days. Beyond this period, content is permanently deleted and unrecoverable through Box. This makes it unviable to recover data that was deleted more than 30 days ago.

“If Box is compromised or has an outage, is there a way we can still access our data?”

If Box is unavailable due to an outage or compromise, access to your content is disrupted. Box doesn't provide offline or external access to your data during such events. That’s why many organizations plan for continuity with an independent copy they can access anytime. With HYCU, for instance, customers store copies of their Box data off-site, in a storage that completely owned and controlled by them.

Enhancing Box Data Resilience With HYCU

As the volume of content increases and becomes more critical to business processes, the risks tied to that content increase, making it more important to protect. This is exactly where HYCU steps in, making sure that this content is recoverable, compliant, and under the customer’s control.

How HYCU Supports Box Customers

  • Secure, off-site backups stored in a customer-owned storage with unlimited retention
  • One-click restores of individual files and folders or entire user accounts
  • Quick, granular data exports to an off-site customer-owned storage target
  • Automated, always-on backups with ‘set and forget’ policies – no manual exports or scripts
  • Ransomware-proof protection through WORM-enabled backup immutability
  • Unified data protection for 90+ workloads beyond Box – from a single dashboard

Each of these capabilities helps organizations strengthen their data posture without interfering with how they already use Box.

Final Thoughts

From smarter extraction to automated workflows, Box is helping enterprises unlock more value from their data, faster and more securely. As they continue to take on a more central role in an organization’s operations, the responsibility to protect that content grows with it.

HYCU’s purpose-built solution for Box data protection addresses this need by adding a fabric of resilience to protect customers from data incidents and operational disruptions.

Senior Product Marketing Manager

Ashish Rao is a Senior Product Marketing Manager at HYCU, bringing over 8 years of expertise in B2B SaaS marketing. His experience spans demand generation, sales enablement, and account-based marketing, with a proven track record in driving product adoption and revenue growth across global markets. Ashish excels in crafting effective go-to-market strategies, product launches, and partner marketing initiatives, leveraging his skills in cross-functional collaboration to achieve impactful results.

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