Unlocking Partner Growth Across EMEA with HYCU and Assurestor

The channel is evolving quickly. SaaS adoption continues to accelerate, cloud environments are becoming more complex, and expectations around cyber resilience are rising. At the same time, customers increasingly want data protection delivered as a service, not another platform to manage. 

For partners, this creates opportunity along with pressure. Many want to expand into services, yet building and operating the underlying technology can slow growth and increase risk. 

That is the context behind the new strategic partnership between HYCU and Assurestor. 

A Partnership Built on Deliberate Alignment 

This partnership was the result of careful evaluation. 

After extensive research and detailed analysis, Assurestor selected HYCU to power its next generation data protection and cyber resilience platform. The decision was driven by HYCU’s ability to deliver best-in-class protection across the modern data estate, spanning SaaS, cloud, and on-prem environments from a single, independent platform. 

From HYCU’s perspective, Assurestor stands out as a channel-only organization with a strong service-led mindset and a clear focus on enabling partner growth. That shared commitment to the channel is what makes this partnership work. 

What This Unlocks for Partners 

Assurestor’s new offerings, Backup2Cloud NG and SaaS2Cloud NG, are built on the HYCU R-Cloud platform and delivered as ready-to-consume platforms. This enables channel partners to package, resell, and deliver data protection as a service under their own model, while retaining control of the customer relationship. 

For partners looking to grow recurring revenue, this lowers the barrier to entry. It shortens time to market, reduces upfront investment, and removes the need to build a data protection platform from scratch. For partners who continue to lead with license-based resale, that option remains unchanged. 

The value of this partnership is choice. 

Why the Foundation Matters 

As data estates continue to expand across SaaS, cloud, and on-prem environments, independence and scale matter more than ever. 

HYCU’s recognition as a Leader in the IDC MarketScape for SaaS Data Protection reinforced Assurestor’s decision to build on HYCU R-Cloud. Independent validation gives partners and customers confidence that Backup2Cloud NG and SaaS2Cloud NG are built on a platform designed for modern workloads, without reliance on a single ecosystem. 

Built to Scale 

Launching first in the UK, with expansion planned across Europe, the Middle East, and the Americas, this partnership reflects how partners operate today. HYCU provides a consistent platform foundation, while Assurestor delivers a channel-ready way to scale services across regions. 

Looking Ahead 

This partnership is not about changing direction. It is about expanding what is possible. 

Assurestor selected HYCU because of our ability to protect the modern data estate at scale. HYCU is working with Assurestor because of their commitment to the channel and to partner-led growth. 

Together, we are giving partners more ways to grow, backed by a proven and independently recognized platform. 

To learn more about the HYCU and Assurestor partnership and how Backup2Cloud NG and SaaS2Cloud NG support partner growth, join us for the launch webinar. 

Register here: 

Learn Why HYCU has been named a leader by IDC in the MarketScape: Worldwide SaaS Data Protection 2025–2026 here: https://www.hycu.com/download/idc-hycu-saas-data-protection-leader