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Want to make a killer product? Step one: Talk to your customers

Want to make a killer product? Step one: Talk to your customers

Written by
Don Jennings
Published on
June 10, 2016
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About a year ago, I started working on the F5 BIG-IP Application Delivery Controller (ADC) monitoring solution.

When I began the project, I was looking for people using ADC to talk with them about their experiences, and what monitoring vendors were missing in their solutions. As I set out on my fact-finding mission, one of the F5 administrators I had an opportunity to speak with was an old college classmate now working for a big telecom company as an apprentice F5 admin.

When we started discussing how his company used F5 BIG-IP, he told me that whenever F5 ADC is part of a solution they’re introducing, they throw a mini celebration because the devices are so good, and they know they’re in good hands.

As we continued to talk, he expressed challenges with reconfiguring through constant network changes. Since he’s also responsible for managing networks in his role, he was concerned that due to the frequent changes, traffic was being adversely affected – sometimes no traffic – due to misconfiguration. He was interested in monitoring his configuration as it would help determine how the device is being used.
Since this was an area where our F5 BIG-IP management pack (MP) could provide deep insights, we started with a traffic monitor on the network interface level, and using performance graphs, we were able to visualize and look for network interfaces not receiving or sending any traffic.

With the F5 BIG-IP MP, you start a diagram view and run a performance view on the network interface group under any device monitored to visualize data for all network interfaces on a specific device. Looking for unused interfaces has never been easier. Below is a screen shot of what it looks like when I run it against my lab setup:

Another thing my old classmate was looking for was configuration backup, and the ability to copy configuration from one device to another. Backing up devices is built into the functionality of F5 BIG-IP, and copying configuration from one device to another can be done by creating and reusing an i App template.

But since my initial conversation with him, we extended the functionality to monitor many of the configurable aspects of the F5 BIG-IP device. Our MP covers hardware monitoring, but primarily provides visibility into the LTM and ASM modules. We will be adding other modules soon based on feedback we received from customers and prospects in our initial conversations.

Talking to end users of your product before you even start developing your solution is arguably the most important part of product development. Learning about their challenges and understanding context will help you build a solution that can lead an industry.

Are you looking for our F5 BIG-IP MP to monitor additional elements? If so, let’s have a conversation.

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Senior Director of Global Communications and PR

Don Jennings, Senior Director of Global Communications and PR at HYCU, Inc., is a seasoned communications executive with a career rooted in the enterprise IT space. Formerly a tech lead at an award-winning PR agency, Don excels at driving results and building strong relationships without resorting to games or annoying stakeholders. Passionate about storage, cloud, and data protection, and maintains robust connections with storage, IT, and enterprise software media and influencers.

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