Embracing World Backup Day: A Pledge To Data Protection

Embracing World Backup Day: A Pledge To Data Protection

March 29, 2024

In today's digital age, where data is king, ensuring its protection needs to be top-of-mind for everyone, not just IT. World Backup Day, celebrated on March 31st each year, reminds us of the importance of safeguarding our valuable data. At HYCU, we have always embraced the motto, “Protect Your Data." However, while we all put a renewed focus on it for World Backup Day, this is more than just a one-time event but rather a continuous commitment to data protection and security, especially at a moment in time when we see more business disruptions and data exposures loss due to bad actors and simple human error.

A variation on the Pledge to promise to backup your data today of all days for all of us at HYCU is, “Not Just for Today, But Every Day!” At its heart, World Backup Day encourages companies and individuals to take the pledge to backup their data. It serves as a reminder that data protection should not be limited to a single day. Instead, it should be ingrained in all of our daily routines, forming an integral part of our digital hygiene practices.

While celebrating Backup is so important, just like you can't have peanut butter without jelly to make a perfect sandwich, you can't have backup without recovery. While data backup is crucial, having the ability to recover is equally essential. It's the combination of both that ensures your data remains safe and accessible, even in the face of unforeseen events such as cyberattacks, outages, natural disasters, and accidental deletion.

That is why we recommend adjusting The Pledge to make a commitment to backup, and recovery, a daily commitment on this year’s celebration of World Backup Day. Please, make the pledge not just to backup today but every day. By incorporating data backup and recovery into our daily routines, we can mitigate the risks associated with data loss and ensure business continuity. Whether it's scheduling regular backups, testing recovery procedures, or investing in reliable backup solutions, let's make data protection a top priority year-round.

As we celebrate World Backup Day, let's also take a moment to show appreciation for everyone who plays a role in safeguarding your data. From IT admins, sysadmins, and those backup admins, to individuals who diligently keep personal files safe and secure to the collective goal of keeping data safe and secure.

While World Backup Day serves as a timely reminder of the importance of protecting our data, make sure you have a plan for all your data, from on-premises to cloud to SaaS application. As we continue to see the rise of SaaS application usage across companies worldwide, with the average mid-size enterprise using on average more than 200 SaaS applications, today also marks a reminder to make sure you have a way to backup SaaS data as well. At HYCU, we encourage everyone to adopt a mindset of continuous vigilance when it comes to data backup, protection, and recovery. As we commemorate this day, renew your commitment to backup data every day and show appreciation to those who make it possible. Together, let's keep our data safe and secure for a brighter digital future.

Interested in learning more?

Shive Raja Headshot

SVP of Global Marketing

Angela Heindl-Schober is a seasoned B2B marketing and communications leader with 28 years of international experience in IT, cybersecurity, data protection, and AI. As the SVP of Global Marketing at HYCU, and member of the Executive Leadership Team of HYCU she excels in creating data-driven marketing strategies that drive high growth. Previously, Angela was part of the CRO staff at Vectra AI and held senior roles at Riverbed, Infor, and Invensys Software Systems. Her expertise spans managing high performance teams, demand generation, digital marketing, PR, Analyst, and communications, social media, partner marketing, product marketing, and more.

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