Social Media Manager


October 01 2021


Remote, United States - Massachusetts

The HYCU Social Media Manager will implement the HYCU Social Media Strategy, develop and promote brand awareness, create and manage organic campaigns and align with paid digital marketing efforts, generate inbound traffic, and cultivate followers and communities of interest to generate leads to support sales.

In addition to being hands-on with social media activities and campaigns, the HYCU Social Media Manager will lead the Social Heroes Team, working with Senior Executives, HR, Marketing, Customer Success and Sales Teams. The focus is to align efforts to expand visibility and awareness for HYCU as the global leader in multi-cloud backup and recovery as a service.


LOCATION: Boston, Massachusetts / remote (ability to travel 25-30%)


Overall Areas of Responsibility:

  • Elevate and manage all social media channels with creativity, inspiration, excellence and attention to detail
  • Establish, maintain, and grow brand awareness on social media
  • Create, maintain and measure against clearly defined goals and objectives a social media marketing plan and content calendar
  • Facilitate and grow communities of interest and engagements
  • Analyze social media insights and campaign performance and provide adjustments to guide future social media campaigns and interactions
  • Ensure that approaches to social media are relevant and appropriate for each channel
  • Schedule and facilitate video interactions at events and for launch campaigns across social channels
  • Align with Customer Success Team on metrics
  • Create inspiring and engaging content across all social channels – design and creation of content a plus
  • Work with Marketing Team members on cross-functional activities, coordination and execution
  • Align efforts with paid digital ad spend across social channels, making recommendations on improving campaign efforts
  • Assist in monitoring communities of interest, keeping track of comments and responses across all channels
  • Keep abreast of current innovations and advances in social media technology and digital marketing initiatives, share suggestions and recommendations on how to take advantage of the latest innovations
  • Create and develop community management strategies
  • Support Social Heroes Team and Executive Leadership with social media accounts, maximizing exposure and engagement. Initial focus on Twitter, LinkedIn and Facebook.
  • Establish partner social media engagement and participation plans, monitor, measure and analyze efforts, providing real-time recommendations on ways to improve and enhance


Proven ability to establish, monitor and measure social media efforts to secure:

  • Consistent audience/follower growth across all channels
  • Community satisfaction and engagement on all channels
  • Positive ROI on organic social media campaigns
  • KPIs – Increased traffic to the HYCU website from social media posts and promotions
  • KPIs – Increased awareness of HYCU and the company’s solutions as measured through Google Analytics
  • KPIs – Dramatic audience/follower growth on Executive’s social media channels

Functional Skills:

  • Solid understanding of the use of all relevant social media platforms
  • Well-versed in Social Channel’s Business Manager and Ads Manager accounts
  • Strong written, verbal and presentation communication skills
  • High-level content creation skills across several media options including photography and video
  • Keen attention to detail and ability to work remotely, effectively and accurately
  • Self-starter with ability to work independently and as lead in team environment
  • Strong organizational skills, able to prioritize and work across multiple projects and platforms
  • Knowledge and understanding of current algorithms and search engine optimization
  • Creative problem solver

Leadership and Execution Behaviors for this Role:

  • Manage social media channels, assist Social Heroes and Executive leaders in maintaining and maximizing social media activities
  • Guide employees and key marketing and customer success team members with social media activities and campaigns especially during launches
  • Represent social media in Customer, Marketing, Product and Solutions Implementation Teams
  • Correspond with influencers and relevant external customer, partner and business connections

Cultural Behaviors:

  • Understand and embrace HYCU’s brand and Core Values (Authenthicy, Grit and Empathy), within the Team and to external communities
  • Proven ability to problem-solve individually and within a team and broader group setting
  • Enthusiastic ambassador for HYCU core principles and culture

Prior Work Experience and Education Required:

  • A minimum of 3-5 years experience in a Social Media leadership/management position
  • Extensive knowledge of social media and analytics programs, terms, and best practices
  • Hands-on working knowledge of social media channels especially LinkedIn, Twitter, YouTube and Facebook
  • Experience with Marketo, Bambu, Sprout Social and Meltwater a plus
  • Customer service and orientation background a plus

We offer:

  • An excellent international team in Slovenia, Bosnia and Herzegovina, Serbia, and USA
  • Education, coaching, and support for your personal development
  • An international, professional environment with exciting opportunities
  • Many benefits that support your personal life: flexible working hours, family-friendly business.

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