Director of Digital Marketing

Posted

May 01 2021

Locations

Remote, United States

HYCU is hiring a Director of Digital Marketing! – The Director of Digital Marketing helps maximize marketing efficiency, effectiveness and return on investment through strategic execution, campaign optimization and delivering actionable insights. This person will play a key role in the enablement, ongoing refinement, and scale of a comprehensive digital strategy. The Director of Digital Marketing is a hands-on expert in marketing automation, digital marketing, paid media and web management. This person has a deep understanding of marketing analytics and ensures campaigns are executed with end-to-end visibility through the entire sales cycle. This role requires a passion for continuous improvement and the ability to be agile in a dynamic digital environment.

 

Key Areas of Responsibility

  • Define and execute digital marketing strategies
  • Lead and coach team of digital marketing, marketing automation, web development and paid media professionals
  • Implement and optimize digital campaigns, tactics and practices to meet business objectives for SEO, SEM, paid promotions, display ads, email, webinars, virtual conferences, etc.
  • Lead and maintain website development and updates
  • Build comprehensive marketing automation strategy to effectively nurture leads through the sales cycle in compliance with global data privacy regulations
  • Direct campaign execution setup and testing to ensure proper data flows through systems
  • Continuously improve all lead routing and lead scoring
  • Builds, manages, and maintains reporting and dashboards to track KPIs, pipeline, and revenue contribution
  • Ensure quality in lead funnel and enhance partnership and communication with Sales

Basic Qualifications

  • Bachelor’s degree
  • 2-5+ years of experience leading digital marketing or marketing operations team (B2B preferred)
  • Extensive experience managing MarTech stack: CRM (Salesforce), Marketing Automation (Marketo), CMS (WordPress), and digital advertising platforms
  • Experience building, managing, and maintaining reporting and dashboards
  • Strong communication skills, with ability to explain complex datasets and development needs to business stakeholders

What we offer:

  • An excellent international team in Slovenia, Bosnia and Herzegovina, Serbia, and USA
  • Education, coaching, and support for your personal development
  • An international, professional environment with exciting opportunities
  • Many benefits that support your personal life: flexible working hours, family-friendly business

Get to Know Us!

We Make it Easy to Thrive in a Hyper-Simple Hyper-converged World.
Want to learn more about joining HYCU?